Articles
Unlocking Revenue With Retail Media
We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.
Q&A: Talking Political Targeting With TargetSmart
In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.
Q&A: Enhancing Advertising Addressability and Audience Targeting With Eyeota
We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.
Q&A: The Power of Shoppable TV Ads
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.
Who Are The Persuadable Voters?
Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.
Google Keeps Cookies…Almost
With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.
Beyond Perks: The Untold Story of Crafting an Irresistible EVP
We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.
French Tech: Equativ is selected as a part of the prestigious Next 40 program
This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.
Equativ Spotlight: Bella
Bella, our NYC Office Manager shares what she enjoys about working at Equativ.