Articles

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

A consortium of leading industry players in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – today announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.

Paris, 22nd May 2024 –  Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech […]

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.

As cookies begin to disappear, digital campaigns must be executed differently. Here’s what publishers should know about improving the addressability of their inventory.

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.