We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.
Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.
The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.
The Global Privacy Platform streamlines the transmission of privacy and consent signals. Here’s what you need to know about it.
Andrew Cassin and AdInMo’s Yasin Debahlia discuss what’s required to accelerate the adoption of gaming as a media channel to help advertisers harness the true power of in-game advertising.