Articles
Is Agentic AI The Next Game-Changer In Advertising?
Agentic AI is set to change the way advertisers and ad tech providers plan and optimize their campaigns.
Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform
Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.
Green Media Streaming: Best Practices For Reducing Emissions
Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know.
Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.
Q&A: Breaking Down Intent Targeting With Nano Interactive
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
Q&A: Digging Into Sports Fan Data With Sports Innovation Lab
In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.
SSP Curation: Everyone’s Doing It, But Why?
Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.
The Power of Content Metadata for Targeted Ads
Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.
Unlocking Revenue With Retail Media
We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.