Articles

Articles
04.04.2024

Make Every Ad Dollar Count With Attention Metrics

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Articles
03.28.2024

Equativ Spotlight: Jeremy

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.

Articles
02.29.2024

Equativ Spotlight: Audrey

Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.

Articles
02.23.2024

The Middle East: A Thriving Hub for Gaming

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.

Articles
01.31.2024

Equativ Spotlight: Jarosław

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.

Articles
12.12.2023

Adtech Horoscopes: What’s in Store for 2024?

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]

Articles
12.11.2023

How Data Clean Rooms and Retail Media can be Better (and Bigger) Together

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Articles
11.30.2023

Equativ Spotlight: Mélina

Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Articles
11.17.2023

Getting Started With Identity Graphs

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.