Articles

Articles
10.09.2024

Unlocking Revenue With Retail Media

We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.

Articles
10.01.2024

Q&A: Talking Political Targeting With TargetSmart

In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.

Articles
09.24.2024

Q&A: Enhancing Advertising Addressability and Audience Targeting With Eyeota

We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.

Articles
08.21.2024

Q&A: The Power of Shoppable TV Ads

As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.

Articles
08.13.2024

Who Are The Persuadable Voters?

Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.

Articles
07.24.2024

Google Keeps Cookies…Almost

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

Articles
06.06.2024

Beyond Perks: The Untold Story of Crafting an Irresistible EVP

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.

ArticlesPress
05.22.2024

French Tech: Equativ is selected as a part of the prestigious Next 40 program

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

Articles
04.29.2024

Equativ Spotlight: Bella

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.