Summer Campaign Targeting Made Easy
With summer fast approaching, you need turnkey solutions to reach engaged consumers. We look at three key audience segments to target with your summer advertising campaigns and the best way to reach them.
How Dynamic Creative Optimization Makes Personalization Easy
The average consumer is exposed to 4,000 – 10,000 ads per day and standing out among the noise can be challenging. For marketers, the benefits of personalization are clear, and dynamic creative optimization is a great way to make it easy. Here’s what you need to know about DCO.
What You Need To Know To Understand Retail Media
Retail media is set to be advertising’s next big thing. Here’s what you need to know to access the new revenue streams it provides.
What’s New With US Privacy Regulations?
New state privacy regulations going into effect in 2023 create a range of consumer privacy rights linked to the storing and selling of sensitive information. Here’s what you need to know.
Reaching Travel Enthusiasts, Made Easy
With travel remaining a high priority for many, it’s more important than ever for marketers to pay attention to changing expectations. We can help you identify the best strategy to connect with travelers throughout the planning lifecycle.
Will 2023 Be the Year Publishers and Retailers Embrace Curation?
Media agencies and data providers are not the only ones who can benefit from curated marketplaces. Here are three reasons publishers and retailers should consider curation in 2023.
What Publishers Should Know About Our New Video Header Ad Format
Our new video header format responds to advertiser demands to increase visibility and ad completion rates. The format, which can be stretched and pinned to the top of a webpage, combines performance with ease of use.
Driving Advertiser Value Through Centralized Curation
Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.
Q&A: Equativ and Audiencerate Partner to Help Advertisers Target More Effectively
Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more.