Articles

Articles
01.22.2025

Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform

Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.

Articles
01.07.2025

Green Media Streaming: Best Practices For Reducing Emissions

Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know.

Articles
12.19.2024

Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye

The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.

Articles
11.14.2024

Q&A: Breaking Down Intent Targeting With Nano Interactive

In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.

Articles
11.01.2024

Q&A: Digging Into Sports Fan Data With Sports Innovation Lab

In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.

Articles
10.24.2024

SSP Curation: Everyone’s Doing It, But Why?

Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.

Articles
10.23.2024

The Power of Content Metadata for Targeted Ads

Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.

Articles
10.09.2024

Unlocking Revenue With Retail Media

We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.

Articles
10.01.2024

Q&A: Talking Political Targeting With TargetSmart

In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.