Articles

We break down everything you need to know to unlock retail media revenue and build a successful retail media ecosystem.

In this Q&A, we spoke with our TargetSmart partner about what advertisers should focus on when it comes to political ad spending.

We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.

As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.

Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.