Paris, 22nd May 2024 –  Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech success stories. This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM. 

On May 22, the French government revealed the 40 top-performing companies and 80 high-potential start-ups in the 2024 class of the French Tech program. Created in 2019, this index aims to support the French technology ecosystem by accelerating the development of high-potential companies to help them become global technology leaders. French Tech Next40/120 companies represent the strong French technology portfolio, contributing to France’s international influence, the development of its economy, and the necessary transition to a more environmentally responsible approach.

In 2023, Equativ saw continuous growth, topping the 100 million euro revenue mark for the first time. As a sign of this strong momentum, Equativ recently entered into a strategic partnership with the German conglomerate Deutsche Telekom to accelerate the development of advertising solutions for connected TV. In 2024, Equativ will benefit from increased support from the French government to help its continued innovation and international expansion. 

Alongside Equativ, the French Tech Next 40 2024 brings together a prestigious line-up of companies including Blablacar, Back Market, Pigment, Swile, Doctolib, Ledger, and Qonto. 

Arnaud Créput, CEO of Equativ, comments: “We are extremely honored to be included in the esteemed Next 40, alongside 39 of France’s most successful technology companies. This selection rewards Equativ’s strong growth in recent years, and positions our solution as a real independent alternative to the American giants. We’re proud to play a part in promoting French excellence across the globe.”

About Equativ

Equativ is a leading independent ad tech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact, while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of over 550 employees in 16 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.

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