Blog

We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.

Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP), significantly enhancing the precision, reach, and scalability of omnichannel advertising. This collaboration brings together Eyeota’s […]

As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.

Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.

Key takeaways from our Cannes Lions panel on addressability that paint a clear picture of the future of identity.

Our partnership with illuma brings advanced AI-powered audience expansion and content categorization to our Equativ Buyer Connect curation platform.

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.

Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.