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Smart AdServer integrates a RTB solution and signs with ASMI

Paris, February,15 2013 – Smart AdServer prepares the launch of a new RTB service. Due to be launched starting spring 2013, Smart AdServer is proud to already announce an exclusive partnership with ASMI (Axel Springer Media Impact).

Today more than ever, the digital industry awaits more integration among the technology provider landscape. Because simplicity can make the difference, Smart AdServer will propose a RTB solution that is fully integrated within its core platform.

After one year of development and tests, this new service will be available to all Smart AdServer clients starting Spring 2013. Combined with the premium ad serving system of Smart AdServer, this RTB layer provides sales houses with the right technology and tailored services to build their private ad exchange.

For the upcoming launch, Smart AdServer is already setting an exclusive partnership with Axel Springer Media Impact. From the start, ASMI performance inventory will be fully available on a RTB basis, exclusively on the Smart AdServer platform (X million UV in Germany). In the same time, the AuFeminin International inventory is already being monetized on this platform (X million UV in Germany, Spain, Italy and UK).

Christian Griesbach, General Manager Digital Marketing at ASMI says: “We needed integration and dedicated services to apprehend our specificities as a premium publisher. Especially, we have to optimise competition between direct and external sales. This the perfect match, simple to use and efficient.”

Romain Job, Strategy & New business Manager at Smart AdServer says: “We are deeply honoured by ASMI confidence. It is just as start. With our clients and partners, we know
that an integrated and personalised solution will fit market expectations, as it’s the only way to properly optimize the yield and increase revenue.”

It represents a first step. New deals will be announced within the next weeks.

About Smart AdServer (www.smartadserver.com)
Smart AdServer’s premium ad serving solution allows media and publisher customers to effectively manage their display advertising campaigns across Web, Mobile and iPad/Tablet platforms. With 9 offices across Europe and the Americas, Smart AdServer counts over 350 clients across 4 continents with a portfolio that includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and accounts, including Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels…

And also for the mobile solution, YOC Media Network, Hi-media, Tomorrow Focus. With tens of billions of ad impressions served through their platforms per month, Smart AdServer is at the cutting edge of digital ad serving solutions.

Smart AdServer Media relations – Céline Poindron – cpoindron@smartadserver.com Tel.: + 33 (0)1 53 57 79 69