Smart Appoints New Country Manager for Central and Eastern Europe

WARSAW — March 12th, 2018 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform, has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins the firm from Danish adtech company, Adform, where she was Sales Manager. Prior to that, she was in a similar role at Google.

Kmieciak has over 10 years of sales experience consulting on ad technology and digital solutions for key media agencies and direct clients. In her new role, Kmieciak will oversee the planning, development and implementation of Smart’s sales strategy across the CEE region.

Kmieciak started earlier this month and is based in Warsaw. She reports directly to Sylvain Piquet, Chief Revenue Officer, Smart, who is based in London, UK.

“Central and Eastern Europe is a vast and important media market as we continue to observe an increasing demand for cutting-edge solutions which promote the growth of digital advertising. We are delighted to have Malgorzata leading our business in the market, especially given her proven track record and strong industry relationships, which will help drive our clients’ success,” said Piquet.

About Smart (
Smart is a fully transparent holistic ad monetization platform built for premium publishers to serve demanding buyers. Our unique holistic and flexible approach gives full control back to publishers by driving performance and value of their loyal audience. Demand and data agnostic, Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. With 11 offices and 220 employees worldwide, Smart leads the charge in building a quality global ecosystem. Working  directly with 1,000 publishers and ad networks,  Smart delivers ads to 50,000 sites and apps, including TracFone, Axel Springer, Le Monde and Wine Enthusiast.

Smart: Nessa Payet – +33 (0)1 86 26 45 68 –