PARIS — December 14th, 2018 — Smart, the independent ad monetization platform, has recently added 4 senior team members globally. These key hires in sales, partnerships, data analytics, and human resources will take leadership roles in the continued growth and expansion of the company into key markets such as the UK and US.

“Smart has always valued passionate, creative and driven employees, and that has been a key factor in our success. We are continuing to build an ad tech powerhouse as a truly autonomous supply-side alternative to Google. Given that independence is a distinct advantage for Smart and its premium publishers and partners, it is critical that we onboard strong talent who bring strategic level insights as well as executional abilities to leverage key market opportunities,” says Arnaud Créput, CEO, Smart.

These key appointments include:

Yasmine El Hani – VP, Global Demand Partnerships
Yasmine joins Smart as VP, Global Demand Partnerships based in the UK.  She is responsible for building Smart’s partnership business internationally and driving revenue strategies for key demand partnerships with major media agency group trading desks, brands, demand-side platforms (DSPs) and independent trading desks (ITDs). Previously, Yasmine was Head of Programmatic Demand Partnerships Brightroll, where she was in charge of driving programmatic revenue and growing the European demand-side business.

Aaron Carr – Head of Publisher Sales, US
As Head of Publisher Sales at Smart, Aaron focuses on monetization solutions for premium publishers in the US. Aaron brings more than 10 years of ad tech business development experience to Smart. Before joining Smart, he served as VP Sales & Business Development for Pubvantage, an ad serving and unified reporting platform, where he led Sales, Business Development and Strategic Partnerships. Aaron is based in Smart’s New York office.

Jean Christophe Peube – Global Head of Data Analytics
As Global Head of Data Analytics, Jean Christophe leads Smart’s data strategy and manages a global team of advanced analytics experts. He is responsible for enhancing Smart’s use of data to deliver greater value and actionable insights to publishers and demand partners. Jean-Christophe joins Smart from Expedia-owned global vacation rental site HomeAway, where he worked in business analysis and product management for over six years. Prior to HomeAway, Jean Christophe worked for global management consulting firm, Accenture, specializing in ROI predictive modelling and analysis for clients in telecommunications, retail, automotive and insurance.

Antoine Mesuré – Chief HR Officer
Antoine serves as Smart’s Chief HR officer and is responsible for developing and executing the Human Resources strategy in support of Smart’s overall business plan and strategic direction. Based in Smart’s headquarters in Paris, he brings executive-level global leadership experience in human resources and change management in fast growing, transforming, and M&A-driven organizations from diverse industries. Prior to Smart, Antoine was HR Director at AXA Technology Services, providing support to over 2,000 IT employees, after having served as Human Resources Director for over a decade at ORSYP, a leading software publisher.

About Smart

Smart is a fully transparent ad monetization platform built for premium publishers to serve demanding buyers. Our unique holistic and flexible approach gives full control back to publishers by driving performance and value of their loyal audience. Demand and data agnostic, Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart works directly with more than 1,000 publishers worldwide including TracFone, Le Monde and Wine Enthusiast to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Ranked on the Deloitte Technology Fast 500 EMEA, with 11 offices and 215 employees worldwide, Smart leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.


Smart: Nessa Payet – +33 (0)1 86 26 45 68 –