Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH)

Edison Interactive has integrated with Equativ to provide the market with advanced DOOH media capabilities.  Edison Interactive will rely on Equativ’s brand and privacy-safe solutions – designed to empower its clients to achieve maximum impact while respecting the rights of its consumers – to reach an OOH audience and experience using standard IAB display and video units.