Open Web


Power Shifting From Big Tech to the Open Web: New Research from Smart and ExchangeWire

London, 09:00 (BST), 31st May 2022 – Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative research with insight from industry professionals across […]