Quality
Smart comes in Top in Mobile Quality, Ranks #1 in ads.txt-compliant mobile web inventory
PARIS — December 3rd, 2018 — Smart, the independent ad monetization platform, has been ranked first in terms of mobile web inventory coverage according to a global ads.txt scan, a monitoring tool developed by French publisher, mind Media. Smart also topped the list among French industry players present in ads.txt files from 827 websites worldwide. […]
Dentsu Aegis Network, Futurs.io, Mondadori MediaConnect, S4M, and Smart joins forces to launch the Adschain Consortium – leveraging blockchain technology to fight ad fraud
NEW YORK, November 8th, 2018 – S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud […]
Smart Becomes First Supply Partner to Implement 100 Percent ads.txt Compliance
Smart implements policy blocking all bid requests that fail to meet ads.txt standards OMG, Adelphic support ongoing efforts to combat domain spoofing and ad fraud NEW YORK — December 11th, 2017 — Smart (formerly Smart AdServer), the fully transparent holistic ad monetization platform, announced today a new policy which presents bid requests to demand partners exclusively from […]
Smart Taps Three Top Execs to Accelerate Global Growth and Focus on Quality
Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth NEW YORK — September 29th, 2017 – Smart, (formerly known as Smart AdServer) announced today that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a […]
Quality at Smart
PARIS — July, 23rd, 2017 — Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart was originally founded within a premium publisher, so quality awareness is part of our DNA. For publishers, quality can mean the creatives that appear on their websites. For buyers, quality signifies the sites on which their […]
Smart Partners With Fraudlogix to Fight Ad Fraud and Maintain Quality Inventory
New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking HALLANDALE BEACH, Fla. (April 3, 2017) – Smart, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor […]
