Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics

[Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading independent adtech platform, and Global Data Resources (“GDR”), a global leader in ethically sourced audience data, today announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). Entering the Nordic digital landscape, where at least […]


Little Syster recognizes Smart’s commitment to digital responsibility

The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led Smart to ask Little Syster to audit its entire organization and its data practices. Following this audit, Smart received the “Little Syster Score” that recognized its commitment to offer its customers a more transparent approach to data privacy and security. 


Buyers.json: Leading the Way on Buy-Side Transparency

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.


Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape

London, UK Sept 29th 2021: IP protection company White Bullet and independent ad tech platform Smart AdServer today announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and financial impact – […]


Q&A: How Smart and Primis Partner to Help Video Publishers

Over the course of a little more than two years, we’ve worked closely with Primis to launch multiple integrations ranging from tags to both client and server-side header bidding. See how our partnership has helped publishers optimize their revenues.


Smart integrates with Oracle Contextual Intelligence to further strengthen brand safety for both publishers and advertisers

The solution providing real-time content review and pre-bid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and publishers to ensure inventory quality and avoid unsafe content across industry-standard brand safety categories.


Smart AdServer achieves top ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards [New York – London – Paris] – March 31, 2021 – According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020.  Building upon its 2020 Demand Quality Report […]


Smart and HUMAN: Your Safeguard Against Invalid Traffic

Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.


Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

Leveraging White Ops’ technology, Smart will protect media buyers against fraud at the ad call level, investigating bid requests for signs of automation before being sent to any DSP. Smart’s publishers will be able to curate their traffic to eliminate Sophisticated Invalid Traffic (SIVT) and maximize selling potential on all formats and devices—including CTV/OTT.