Company News
Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Paris, France, February 11, 2025 – Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone in Equativ’s scaling global presence and continued growth, […]
Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
A pioneer in curation technology reveals a next-generation solution designed to enable efficient, transparent transactions and equitable value distribution across the digital advertising ecosystem. NEW YORK (January 22, 2025) – Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that […]
Dstillery and Equativ Partner to Elevate Audience Targeting for Brands
Collaboration Expands Access to Advanced Audience Solutions NEW YORK (October 17, 2024) – Dstillery, the leader in AI ad targeting, today announced a strategic partnership with Equativ, the global independent ad platform. The collaboration marks a significant step in empowering brands and agencies with greater access to Dstillery’s audience solutions, now seamlessly integrated into Equativ […]
Equativ Expands Retail Media Division with Kamino Retail Acquisition, Strengthening Onsite and Offsite Solutions
Strategic move bolsters Equativ’s suite of solutions for the fast-growing retail media channel and builds on Sharethrough merger London & New York, September 26 — Equativ, the global independent ad tech company, today announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its […]
Eyeota and Equativ Partner to Deliver Personalized, Privacy-Centric Advertising at Scale with Advanced Addressable Audience Solutions
Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP), significantly enhancing the precision, reach, and scalability of omnichannel advertising. This collaboration brings together Eyeota’s […]
Equativ and Illuma partner to increase performance, accuracy, and scale for advertisers
Our partnership with illuma brings advanced AI-powered audience expansion and content categorization to our Equativ Buyer Connect curation platform.
Rueben Vijaratnam Appointed Managing Director SEA
Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.
IAS Becomes a Partner of Equativ Buyer Connect
Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.
Leading Industry Players Launch New Initiative to Accelerate the Development and Growth of Programmatic TV In Europe
A consortium of leading industry players in collaboration with PXI and major European broadcasters, streamers, and agency groups have announced the launch of the European Programmatic TV Initiative to support the development and growth of programmatic advertising in Europe.