Company News
Rueben Vijaratnam Appointed Managing Director SEA
Reuben Vijarathnam joins Equativ’s Singapore office as Managing Director to build a demand-focused strategy and drive growth and innovation in the region.
IAS Becomes a Partner of Equativ Buyer Connect
Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.
Leading Industry Players Launch New Initiative to Accelerate the Development and Growth of Programmatic TV In Europe
A consortium of leading industry players in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – today announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation
Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]
French Tech: Equativ is selected as a part of the prestigious Next 40 program
Paris, 22nd May 2024 – Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech’s Next 40 program. After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech […]
Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting
Partnership allows for greater precision in Connected TV targeting NEW YORK – February 5, 2024 – Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]
Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments
Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.
Equativ announces executive changes following strong year-on-year revenue growth
Pioneering ad platform refreshes its senior leadership team, including the appointment of former IPONWEB Vice President, Parag Vohra, as Chief Revenue Officer New York, Paris & London, 23rd January 2024 — Equativ, the leading global independent ad platform, today announces multiple leadership changes following global revenue growth and expansion in 2023. New Chief Revenue Officer (CRO), […]
One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput
As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.
