Company News


Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]


French Tech 120: Equativ joins the prestigious class of 2023 for the second year in a row, with the highest selectivity since the creation of the index

Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]


Equativ Hires Global Director of Talent Acquisition

Seasoned in multi-faceted talent coordination, Alix de Carné Carnavalet will guide the design and implementation of a robust acquisition framework, prioritizing sustainable growth, promotion of talent diversity, and upward mobility for existing employees.


Equativ Announces Strategic Hires Amid Continued Growth

Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir Teffaha as SVP and Head of Demand, EMEA.


Smart AdServer Rebrands as Equativ

Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers. New York / Paris / London — June 8, 2022 — Global adtech company, Smart AdServer has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s […]


After record growth, Smart joins the French Tech 120

Press release – Paris, February 1, 2022. Smart – the independent ad monetization platform – announced today that it has been selected as a member of the French Tech 120, the French national program that brings together the most innovative and fastest-growing technology companies. Smart was selected based on its hypergrowth over the past 3 […]


Smart is Awarded Best Management Team by Private Equity Exchange

Smart was recognized with the Best Management Team Award in the Small to Mid-Cap category by a jury of high-profile experts. The recognition can be attributed to the number of Smart’s achievements over the past year.


Teiffyon Parry joins Smart as EVP Global Demand

Smart AdServer today announced the appointment of Teiffyon Parry as EVP Global Demand to drive growth of the company’s demand offering.


A Warm Welcome to DynAdmic as We Grow Our CTV and Media Services Offering

Two of the most critical shifts in our industry today are data privacy and cookie-free advertising and the growth of CTV/AVOD content and viewership. To further accelerate our strategic efforts around video and TV, we are pleased to announce our acquisition of DynAdmic.