First Party Data

Case Studies

How IMVU Partnered With Equativ To Create A First-Party Data Strategy

IMVU wanted to upgrade its ad server to better meet its targeting needs. Here’s how our ad server helped them utilize their first-party data in a simpler and more efficient way.


A Quick Guide to Seller-Defined Audiences

With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.