Trends
Advertiser Priorities Revealed In New Study
Results of a Forrester Consulting commissioned study focused on the challenges, key priorities, and future goals of US advertisers.
Adtech Horoscopes: What’s in Store for 2024?
2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come.