Trends

Insights
10.03.2024

Advertiser Priorities Revealed In New Study

Results of a Forrester Consulting commissioned study focused on the challenges, key priorities, and future goals of US advertisers.

Articles
12.12.2023

Adtech Horoscopes: What’s in Store for 2024?

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come.