Articles

Here’s what advertisers should know about the sub-segments that make up the most valuable voting block in the 2024 election.

Key takeaways from our Cannes Lions panel on addressability that paint a clear picture of the future of identity.

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.

As cookies begin to disappear, digital campaigns must be executed differently. Here’s what publishers should know about improving the addressability of their inventory.

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.