Blog

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.