Blog

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come.

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.