Press

Paris, May 27th, 2020 – Smart, Beeswax, LiquidM, Mediarithmics, Pubstack, ShowHeroes, Sublime, Union and Venatus come together to organise “Summer Adtech Virtual Event”, an alternative online festival, open and accessible to everyone from June 29th to July 1st, 2020. While many major events have been canceled this year and will not take place until 2021, […]

February 26th, 2020 – Smart AdServer, an independent ad tech platform, has appointed Gérald Sauvageon – previously Head of Broadcast/Entertainment at Google – as Senior VP Sales Video/Addressable TV. This appointment comes at a time of accelerating growth for the French adtech company, whose objective is to strengthen its position in the video and addressable […]

Smart Acquires DSP LiquidM “Leading independent ad monetization platform aims to align supply and demand to deliver financial and operational efficiency to advertisers and digital publishers.” December 18th, 2019 Paris–December 18, 2019—Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. […]

“Leading independent ad monetization platform aims to align supply and demand to deliver financial and operational efficiency to advertisers and digital publishers.” Paris–December 18, 2019—Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM’s technology will be integrated into Smart’s […]

LONDON, OCTOBER 30, 2019 – Smart AdServer, the leading independent ad monetization platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce Cook-Anderson has been appointed UK Country Manager and will lead UK operations, providing simple and transparent revenue-driving solutions for premium publishers to help them maximise […]

Zeotap integrated with Smart Ad Server and SSP to bring high-quality data to its cross-channel inventory  September 26th, 2019 Berlin, September TBC, 2019: zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale today announced that it has completed an integration with Smart AdServer, the leading independent ad monetisation platform. This […]

Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution  September 4th, 2019   End-to-End Solution Features Innovative TV Usage Data-Based Segmentation Capabilities, Offers the Optimal Mix of Openness, Security and Control to IPTV and OTT Service Providers At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global […]

SMART E NAVEGG FECHAM PARCERIA Agências e trading desks poderão trabalhar com pacotes de audiência segmentada no data marketplace da Smart utilizando os dados integrados da Navegg.  São Paulo, julho 2019   São Paulo, julho 2019. A Smart, plataforma full stack para publishers, e a Navegg, plataforma de gerenciamento de dados e soluções data provider, […]

July 10th, 2019 – Smart, the leading independent ad monetization platform, today announces its acquisition of InsideAll, a technology company that facilitates client-side Header Bidding for publishers. InsideAll’s technology provides a single user interface, as well as a unified dashboard, in order to optimize across all exchanges. The technology will be available on Smart’s platform,  […]