Press

 Smart Partners With Google DBM on Programmatic Guaranteed Buyers can book deals on premium sites with guaranteed delivery and a fixed price NEW YORK — February 7th, 2018 — Advertisers can now more easily get the quality, delivery and price guarantees they seek, with Smart’s new Programmatic Guaranteed integration with Google DoubleClick Bid Manager. Smart […]

 Smart Appoints New Brazil Country Manager SAO PAOLO — December 27th, 2017 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform, has appointed Weverton Castro as Country Manager of its Brazilian operations. Castro joins the firm from global retargeting specialist, RTB House, where he was Sales Manager. Before that, he was in […]

Smart implements policy blocking all bid requests that fail to meet ads.txt standards OMG, Adelphic support ongoing efforts to combat domain spoofing and ad fraud NEW YORK — December 11th, 2017 — Smart (formerly Smart AdServer), the fully transparent holistic ad monetization platform, announced today a new policy which presents bid requests to demand partners exclusively from […]

 Publishers gain access to Rubicon Project’s global demand within Smart’s interface NEW YORK — October 18th, 2017 — Smart (formerly known as Smart AdServer), the holistic ad monetization platform, is now offering its publishers access to more advertising demand, thereby boosting revenue potential. That’s thanks to Smart’s server side integration with Rubicon Project (NYSE: RUBI), […]

 Experienced CMO, CRO, Global Operations Director and CQO Guide International Programmatic Growth NEW YORK — September 29th, 2017 – Smart, (formerly known as Smart AdServer) announced today that it has made three key hires to drive international growth and client support, as it has extended its footprint into ten countries and expanded its offering to a […]

PARIS — July, 23rd, 2017 — Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart was originally founded within a premium publisher, so quality awareness is part of our DNA. For publishers, quality can mean the creatives that appear on their websites. For buyers, quality signifies the sites on which their […]

 Smart’s Deal+ Offers Ad Buyers Curated Packages at Scale  With one Deal ID, programmatic buyers access premium inventory at scale across quality publishers PARIS — June, 16th, 2017 – Ad buyers have new access to premium publisher inventory at scale — and publishers can easily appeal to more buyers. That’s thanks to Smart Deal+, a […]

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking HALLANDALE BEACH, Fla. (April 3, 2017) – Smart, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor […]

Berlin, December 6 – Jennifer Weltzien joined Smart as Demand Manager DACH in the programmatic team on 1 November 2016 Smart, the leading European full-stack ad technology platform dedicated to publishers is focusing on yield optimization for their customers using the combined approach “Holistic Yield Management“ This approach combines direct campaigns with programmatic sale of […]