Press
Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company
Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]
French Tech 120: Equativ joins the prestigious class of 2023 for the second year in a row, with the highest selectivity since the creation of the index
Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]
Equativ Hires Global Director of Talent Acquisition
Seasoned in multi-faceted talent coordination, Alix de Carné Carnavalet will guide the design and implementation of a robust acquisition framework, prioritizing sustainable growth, promotion of talent diversity, and upward mobility for existing employees.
Audiencerate and Equativ partner to deliver market-leading addressable advertising
London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data […]
Equativ Announces Strategic Hires Amid Continued Growth
Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir Teffaha as SVP and Head of Demand, EMEA.
Curated Deals at the Heart of the Collaboration Between Weborama and Equativ
Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]
Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH)
Edison Interactive has integrated with Equativ to provide the market with advanced DOOH media capabilities. Edison Interactive will rely on Equativ’s brand and privacy-safe solutions – designed to empower its clients to achieve maximum impact while respecting the rights of its consumers – to reach an OOH audience and experience using standard IAB display and video units.
Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus
Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion (SSAI) platform, will power Equativ’s addressable live TV advertising for broadcasters, rights owners, distributors and operators.
Equativ provides advertisers turn-key solutions to reach back-to-school audiences
Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy access to the best audiences in premium broadcast environments, […]