Sports

How Fan Controlled Football engaged Equativ to help manage direct-sold media demand and access incremental demand to increase monetization.

With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.

To support brands in meeting their campaign performance objectives during periods of high customer engagement, Smart is expanding its range of themed, multi-publisher advertising inventory packages on its Smart Buyer Connect platform to include dedicated sports event categories.

13 July 2021: RMB – Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks. The adtech’s advanced […]