Case Studies

How Fan Controlled Football Partnered with Equativ to Manage and Increase Ad Inventory

How Fan Controlled Football engaged Equativ to help manage direct-sold media demand and access incremental demand to increase monetization.


Leverage the Power of Sports to Connect With Fans

With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.


Media buying: Smart allows brands to target sports fans

To support brands in meeting their campaign performance objectives during periods of high customer engagement, Smart is expanding its range of themed, multi-publisher advertising inventory packages on its Smart Buyer Connect platform to include dedicated sports event categories.


Targeted advertising on linear TV: RMB and Smart AdServer display personalised ads during live Euro 2020 games.

13 July 2021: RMB – Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks. The adtech’s advanced […]