Articles

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

Smart is integrated with castLabs’ PRESTOplay for iOS and Android, providing a seamless solution allowing you to benefit from our extensive monetization options and all of the playback features of PRESTOplay.

The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.

As we approach a cookieless world, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.

As we enter a new era where data processing and ad delivery differ depending on consent, new strategies are required to ensure the best delivery. To guarantee optimal performance, that also includes a strategy for monetizing non-consented traffic.

With more and more consumers embracing legal Cannabis and CBD products, advertisers have opportunity to capitalize on the growing market. Programmatic advertising can serve as a powerful solution for effectively expanding reach beyond niche audiences.

The future of digital advertising remains to be seen. However, Google has stoked a flame of innovation and collaboration from all corners of the industry that may lead to a marketplace that emulates the yesteryears of advertising.

Full-stack developer Jérémy Bardon walks through each feature needed to build a tree component using the same Angular Material API.

Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.