Articles
Beyond the crisis: Get ready for the recovery. Smart provides you with some tips!
Smart has decided to help publishers gain a clearer overview by analyzing the behaviors on the market and identifying tactics you can use to navigate the COVID-19 crisis.
Based on this analysis, we’ve provided you 3 tips you could implement to optimize – or at least mitigate – the impact on your revenues.
Publishers, why not add your video inventory to your header bidding strategy?
The video header bidding solution (in-stream & out-stream) is aimed at publishers who wish to open their video inventory to more competition simultaneously.
Advertisers and publishers: Coping with the Covid19 crisis
COVID-19 is upsetting our everyday habits. To aid publishers during this uncertain time, the Smart Analytics Team has performed a market analysis
Advertisers and Publishers, define your ideal marketing strategy with 1st, 2nd and 3rd party data
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Why it’s time to reconsider the Semantic Contextual targeting in your marketing strategy?
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
Advanced TV, what are the differences between OTT, CTV and Addressable TV?
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!