Articles

With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.

Advertisers, agencies, publishers, and ad tech providers are all beginning to understand the critical role they play in the industry’s commitment to becoming more environmentally responsible. Measuring, monitoring, and reducing CO2 emissions throughout the entire ad delivery process is the first step towards a more sustainable future.

Buyers can now automatically synchronize all deal types created on our platform through an integration with the DV360 API.

It’s estimated that the in-game advertising market will grow by $3.5 billion from now through 2025. Here’s how brands and marketers can take advantage of the opportunity.

Private marketplaces in an open web ecosystem may sound contradictory. And, while the open marketplace has its advantages, private marketplaces can offer additional benefits to meet the needs of both publishers and advertisers.

As a publisher, the benefits of an ad server shouldn’t be overlooked. Here are five key reasons it should still be an important element in your strategy.

As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.

With the number of CTV endpoints expected to double next year, the growth potential in the category is quite large. This IAB France presentation offers insight on key CTV markets and the current trends in each.

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.