Blog
One Year Together: Looking Back – An Interview With CEO Arnaud Creput
As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on the past-year.
Q&A: Adrenalead
Adrenalead was the first web push technology on the market to establish partnerships with programmatic players. We recently spoke with them about their solution and our partnership.
Unlocking the Potential of First-Party Data: Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph to Drive Advertising Efficiency
Equativ SSP becomes the first supply-side platform to integrate with Habu and Roqad to offer clients robust addressability solutions as the industry prepares for the post-cookie era New York & Paris, June 15, 2023 —Equativ, the leading independent ad platform, today announced its partnership as the first industry supply-side platform to integrate with Habu, a […]
Valiuz expands its retail media data activation strategies with Equativ’s programmatic technology platform
By choosing Equativ, the leading independent adtech platform, Valiuz, a powerful retail data alliance, enhances retail media strategies for advertisers Paris & New York, June 12, 2023 – Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan…), has chosen Equativ, the leading […]
Which Format Is Best For Your Campaign?
Formats are a key component in the success of your campaign. We take a look at various format options and the benefits of each.
Equativ celebrates one-year since rebrand, after record $100M global net recurring revenues
The independent ad platform continues to meet rising demand for transparent, conflict-free, and direct ad trading that drives maximum mutual value for supply and demand New York & Paris, June 8, 2023 — Equativ, the leading independent ad platform, is celebrating one year as a unified organization following its rebrand from Smart AdServer in June […]
Retail Media: What Marketers Should Know
If current trends hold steady, retail media ad spending is well-positioned to surpass traditional TV spending by 2025. Here’s what you need to know.
Taking the First Steps Toward Sustainability
Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.
Q&A: Anzu on The State of In-Game Advertising
The monetization potential of in-game advertising is clear. We recently spoke with Anzu about the state of in-game advertising and the opportunity it presents.