Blog

A consortium of leading industry players in collaboration with PXI and major European broadcasters, streamers, and agency groups have announced the launch of the European Programmatic TV Initiative to support the development and growth of programmatic advertising in Europe.

Equativ, the global independent ad tech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges.

This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights.

We recently embarked on a journey to formally articulate our Employee Value Proposition. Here’s why it matters to our employees.

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

Bella, our NYC Office Manager shares what she enjoys about working at Equativ.

As cookies begin to disappear, digital campaigns must be executed differently. Here’s what publishers should know about improving the addressability of their inventory.

This alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer engagement.

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.