Blog

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.

Mark, Senior Global Solutions Architect in our NYC office shares what he enjoys about working at Equativ.

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the only data platform built for […]

Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.

We break down the large array of post-cookie addressability solutions available to publishers in the face of cookie deprecation.

Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Wednesday, 4th October 2023 — Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered […]

Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger multi-market communications. New York, London, & Paris 2 October 2023 — Equativ, the leading independent ad platform, today announces the appointments of Emir Teffaha as Executive Vice President for its European arm, and Marisa Nelson […]