Blog
Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting
This strategic enhancement to Equativ’s marketplace offering provides advertisers with the highest quality TV data for more precise targeting, ad performance, and efficiency.
Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments
Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.
Equativ Spotlight: Jarosław
Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.
An Adtech Strategy For Political Victory in Memphis
Breaking down the successful media strategy that helped Paul Young secure political victory in the 2023 Memphis mayoral election.
Equativ announces executive changes following strong year-on-year revenue growth
Ending 2023 with 20% annual growth from 2022, Equativ is focused on enabling more media buyers, sellers, and technology partners to maximize programmatic value via its vertically integrated platform. Key business pillars and growth areas include CTV, Curation, and SSP.
Viva Equativ! 2024 CES Recap
Download our CES 2024 recap for highlights of our week in Vegas, including takeaways from members of our team.
Advertising Enters The Cookieless Era
Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.
Havas & Equativ: Partnering to Decrease Ad Emissions and Increase Ad Performance
Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.
One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput
As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.