Blog

Press
02.05.2024

Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting

This strategic enhancement to Equativ’s marketplace offering provides advertisers with the highest quality TV data for more precise targeting, ad performance, and efficiency.

Press
01.31.2024

Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments

Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.

Articles
01.31.2024

Equativ Spotlight: Jarosław

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.

Case Studies
01.23.2024

An Adtech Strategy For Political Victory in Memphis

Breaking down the successful media strategy that helped Paul Young secure political victory in the 2023 Memphis mayoral election.

Press
01.23.2024

Equativ announces executive changes following strong year-on-year revenue growth

Ending 2023 with 20% annual growth from 2022, Equativ is focused on enabling more media buyers, sellers, and technology partners to maximize programmatic value via its vertically integrated platform. Key business pillars and growth areas include CTV, Curation, and SSP.

Insights
01.16.2024

Viva Equativ! 2024 CES Recap

Download our CES 2024 recap for highlights of our week in Vegas, including takeaways from members of our team.

Insights
01.09.2024

Advertising Enters The Cookieless Era

Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.

Case Studies
12.19.2023

Havas & Equativ: Partnering to Decrease Ad Emissions and Increase Ad Performance

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

Insights
12.19.2023

One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput

As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.

Equativ
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