Press
ID5 and Smart partner to ensure Universal ID capabilities in a cookie-less environment
Partnership allows Smart’s publishers and demand partners to identify users and to manage Universal ID based ad-transactions in its end-to-end digital advertising solution. [New York – London – Paris] – April 13th – Smart, the independent adtech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution […]
Smart AdServer achieves top ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant
Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards [New York – London – Paris] – March 31, 2021 – According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report […]
Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse
Leveraging White Ops’ technology, Smart will protect media buyers against fraud at the ad call level, investigating bid requests for signs of automation before being sent to any DSP. Smart’s publishers will be able to curate their traffic to eliminate Sophisticated Invalid Traffic (SIVT) and maximize selling potential on all formats and devices—including CTV/OTT.
Capital Croissance Invests in Smart AdServer
Smart AdServer is reshaping its capital structure via a Management Buyout by Capital Croissance, which becomes its new majority shareholder.
Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive announce virtual advertising and media festival
November 10th, 2020 – Following the success of the Summer Adtech Virtual Event hosted beginning of July, Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive come together to organise the festival’s second edition. The “Winter Adtech Virtual Event” will be held from the 7th-9th of December 2020 and accessible for all. While 2020 has been […]
Captify And Smart Partner To Combine the Immediacy of Search Intent Data With Premium Publisher Supply For More Efficient Programmatic Buying
Through Captify’s Programmatic Search Intelligence (PSI) product, programmatic buyers can activate dynamic audiences powered by real-time search data at scale by creating custom cross-publisher deals within Smart’s premium, safe inventory ecosystem PARIS – November 3rd, 2020 – Captify, the global leader in Search Intelligence, and Smart AdServer (“Smart”), the leading independent ad tech built to […]
Smart launches direct-first platform to manage deals and private marketplace buying
Smart launches direct-first platform to manage deals and private marketplace buying Smart Buyer Connect empowers buyers to manage direct deals, bringing demand and supply closer together and improving value path optimisation London, UK, 7th October, 2020: Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to […]
Murray Phillipson joins Smart AdServer to drive growth of demand offering
London, UK, 15 September 2020: Smart AdServer, an independent adtech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP Demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, Chief Programmatic Officer, and based in London, Murray will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA. […]
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar
PARIS — June 23, 2020 — Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on “The 5 steps to best-in-class targeted TV advertising.” The webinar will present […]