Addressability

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.

Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.