Addressability
Getting Started With Identity Graphs
Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.
How Identity Graphs Work
Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.
Understanding Identity Graphs
As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them
Navigating Data Clean Rooms: Part II
In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.
Navigating Data Clean Rooms: Part I
Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.