Addressability

Insights
01.09.2024

Advertising Enters The Cookieless Era

Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.

Articles
12.11.2023

How Data Clean Rooms and Retail Media can be Better (and Bigger) Together

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Articles
11.17.2023

Getting Started With Identity Graphs

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Articles
11.14.2023

How Identity Graphs Work

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.

Articles
11.10.2023

Understanding Identity Graphs

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

Articles
10.31.2023

Navigating Data Clean Rooms: Part II

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.

Articles
10.23.2023

Navigating Data Clean Rooms: Part I

Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.