Addressability

We sat down with Eyeota’s Georgina Bankier to discuss the benefits of our partnership and the importance of a multifaceted approach to addressability.

Key takeaways from our Cannes Lions panel on addressability that paint a clear picture of the future of identity.

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.