Company News
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation
This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights.
French Tech: Equativ is selected as a part of the prestigious Next 40 program
This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.
Equativ Integrates Samba TV’s Viewership Data, Helping Advertisers Better Manage Reach, Frequency, and Retargeting
This strategic enhancement to Equativ’s marketplace offering provides advertisers with the highest quality TV data for more precise targeting, ad performance, and efficiency.
Equativ Names Seekr its Exclusive Brand Suitability Partner to Give Advertisers More Reach in Curated, Quality Environments
Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.
Equativ announces executive changes following strong year-on-year revenue growth
Ending 2023 with 20% annual growth from 2022, Equativ is focused on enabling more media buyers, sellers, and technology partners to maximize programmatic value via its vertically integrated platform. Key business pillars and growth areas include CTV, Curation, and SSP.
One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput
As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.
Equativ and Greenbids partner to reshape the sustainable programmatic future
Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]
Equativ bolsters Strategic Advisory Board, appointing former PHD CEO Catherine Sullivan
Equativ has announced the appointment of Catherine Sullivan — formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.
IRIS.TV announces its first full-stack integration with Equativ: partnering to power smart contextual CTV ad targeting
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the only data platform built for […]