Company News

MBC Media Solutions, the commercial arm of MBC Group—the largest and leading media company in the Middle East and North Africa— announced its partnership with Viaccess-Orca & Equativ to empower the monetization of Shahid, MBC GROUP’s streaming platform.

Equativ has announced a key partnership with Nano Interactive. Under the agreement, all Equativ publisher domains will offer new intent-targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting.

As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on the past-year.

Leading private asset investor will speed up the development of the only independent advertising alternative to GAFAM, supporting the Open Web. Paris, London & New York, February 27th, 2023 — Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of […]

Press release – Paris – February 20, 2023 Equativ, the leading independent ad platform, announced today that it has been selected as a member of the French Tech 120 class of 2023. Equativ is proud to be included once again in this prestigious index of French startups. This announcement rewards Equativ’s record growth and, new […]

Seasoned in multi-faceted talent coordination, Alix de Carné Carnavalet will guide the design and implementation of a robust acquisition framework, prioritizing sustainable growth, promotion of talent diversity, and upward mobility for existing employees.

Equativ, the leading independent ad monetisation platform, today announced two significant appointments: James Grant as SVP and Head of Agency & Enterprise CTV Partnerships, and Emir Teffaha as SVP and Head of Demand, EMEA.

Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with uncompromising regard for consumers. New York / Paris / London — June 8, 2022 — Global adtech company, Smart AdServer has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s […]

Press release – Paris, February 1, 2022. Smart – the independent ad monetization platform – announced today that it has been selected as a member of the French Tech 120, the French national program that brings together the most innovative and fastest-growing technology companies. Smart was selected based on its hypergrowth over the past 3 […]