CTV

Press
03.06.2025

Equativ and Titan OS Partner to Revolutionize CTV Advertising With Retail Media Precision

Equativ and Titan OS partner to transform CTV advertising by integrating retail media, unlocking insights and reaching 30 million European households.

Articles
01.07.2025

Green Media Streaming: Best Practices For Reducing Emissions

Green media streaming enables a more sustainable and energy efficient workflow from content production to playback. Our Serverside.AI team breaks down what you should know.

Case Studies
10.18.2024

Equativ Buyer Connect and Utiq Helps GroupM and Dr. Oetker Increase Reach

How GroupM leveraged Equativ Buyer Connect’s self-serve curation platform to scale media buying and drive reach for Dr. Oetker.

Articles
07.08.2022

Cannes Cool Off: Three Topics That Took Center Stage

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.

Press
07.07.2022

Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus

Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion (SSAI) platform, will power Equativ’s addressable live TV advertising for broadcasters, rights owners, distributors and operators. 

Press
04.21.2022

Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV

New York City – April 20 2022 – Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 – 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live ad insertion innovation for Belgian broadcaster, RTBF […]

Press
02.03.2022

Bouygues Telecom, Realytics and Smart create TVMOTIK, 
a fully-French integrated solution to activate 
and market targeted TV advertising

Paris, Thursday 3 February 2022 – Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, today announce the launch of TVMOTIK. This alliance – plus the unique full-stack solution it offers – will support TV channels […]

Articles
12.27.2021

Five Things We’re Watching in Programmatic Advertising for 2022

As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.

Articles
12.22.2021

Global Growth Trajectories for CTV: Evolving Market Opportunities

With the number of CTV endpoints expected to double next year, the growth potential in the category is quite large. This IAB France presentation offers insight on key CTV markets and the current trends in each.

Equativ
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