Cannes Cool Off: Three Topics That Took Center Stage

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.


Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus

Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion (SSAI) platform, will power Equativ’s addressable live TV advertising for broadcasters, rights owners, distributors and operators. 


Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV

New York City – April 20 2022 – Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 – 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live ad insertion innovation for Belgian broadcaster, RTBF […]


Bouygues Telecom, Realytics and Smart create TVMOTIK, 
a fully-French integrated solution to activate 
and market targeted TV advertising

Paris, Thursday 3 February 2022 – Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, today announce the launch of TVMOTIK. This alliance – plus the unique full-stack solution it offers – will support TV channels […]


Five Things We’re Watching in Programmatic Advertising for 2022

As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.


Global Growth Trajectories for CTV: Evolving Market Opportunities

With the number of CTV endpoints expected to double next year, the growth potential in the category is quite large. This IAB France presentation offers insight on key CTV markets and the current trends in each.


Your Connected TV Lexicon

The ultimate Connected TV lexicon and what you should know about the main Advanced TV and CTV keywords.


Targeted advertising on linear TV: RMB and Smart AdServer display personalised ads during live Euro 2020 games.

13 July 2021: RMB – Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks. The adtech’s advanced […]


Q&A: The Future of Advanced TV

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.