CTV
Your Connected TV Lexicon
The ultimate Connected TV lexicon and what you should know about the main Advanced TV and CTV keywords.
Targeted advertising on linear TV: RMB and Smart AdServer display personalised ads during live Euro 2020 games.
13 July 2021: RMB – Belgian multi-media advertising network – relied on the proprietary solution of Smart AdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for the first time during Euro 2020 ad breaks. The adtech’s advanced […]
Q&A: The Future of Advanced TV
As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.
Gérald Sauvageon (former-Google) joins Smart to drive growth of the adtech company’s digital TV business
February 26th, 2020 – Smart AdServer, an independent ad tech platform, has appointed Gérald Sauvageon – previously Head of Broadcast/Entertainment at Google – as Senior VP Sales Video/Addressable TV. This appointment comes at a time of accelerating growth for the French adtech company, whose objective is to strengthen its position in the video and addressable […]
Advanced TV, what are the differences between OTT, CTV and Addressable TV?
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!