Articles

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.

Two of the most critical shifts in our industry today are data privacy and cookie-free advertising and the growth of CTV/AVOD content and viewership. To further accelerate our strategic efforts around video and TV, we are pleased to announce our acquisition of DynAdmic.

As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.

There’s no doubt Apple’s ATT framework will change the advertising game on all fronts by requiring publishers to ask for user consent to collect and share data. Here are four things you need to do to maximize consent.

Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.

In part two of an InDepth Dev series, full-stack developer Jérémy Bardon walks through creating a complete GitLab pipeline for Angular.

This week, the French Competition Authority announced its ground-breaking decision to fine Google €220 million for its anti-competitive behaviour in the ad tech sector. The importance of this decision resides in the fact that Google has abused its dominant position through several anti-competitive tactics designed to foreclose rival intermediaries at the expense of publishers. Google […]

Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.

Advertisers can now apply Google’s Audience Segments including Affinity, In-market on Smart’s inventory without any limitation.