Articles

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.

Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come.

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.

Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.

Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.