Articles

As cookies begin to disappear, digital campaigns must be executed differently. Here’s what publishers should know about improving the addressability of their inventory.

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.

Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come.

Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.