Articles
Equativ Spotlight: Mélina
Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.
Getting Started With Identity Graphs
Advertisers and publishers can both benefit from integrating ID graphs into their cookieless strategy. Here’s what you need to know to get started.
How Identity Graphs Work
Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.
Understanding Identity Graphs
As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them
Q&A: Céline Gauthier-Darnis on Breaking Barriers in Adtech
We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.
Equativ Spotlight: Mark
Mark, Senior Global Solutions Architect in our NYC office shares what he enjoys about working at Equativ.
Navigating Data Clean Rooms: Part II
In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.
Navigating Data Clean Rooms: Part I
Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.
Navigating a Cookieless World: Breaking Down Solutions
We break down the large array of post-cookie addressability solutions available to publishers in the face of cookie deprecation.