Articles

Articles
11.10.2023

Understanding Identity Graphs

As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here’s what you should know about them

Articles
11.02.2023

Q&A: Céline Gauthier-Darnis on Breaking Barriers in Adtech

We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.

Articles
10.31.2023

Equativ Spotlight: Mark

Mark, Senior Global Solutions Architect in our NYC office shares what he enjoys about working at Equativ.

Articles
10.31.2023

Navigating Data Clean Rooms: Part II

In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.

Articles
10.23.2023

Navigating Data Clean Rooms: Part I

Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.

Articles
10.06.2023

Navigating a Cookieless World: Breaking Down Solutions

We break down the large array of post-cookie addressability solutions available to publishers in the face of cookie deprecation.

Articles
09.28.2023

Equativ Spotlight: Guillermo

Guillermo, our Services Director for Europe shares what he enjoys about working at Equativ.

Articles
09.25.2023

Q&A: Getting Political With Statara

We sat down with Statara to talk politics as we partner to offer a robust database for targeting key political audiences this election season.

Articles
09.13.2023

Q&A: Cookieless Countdown – Five Questions With Qwarry

We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.