Articles

With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.

In 2021 the French Competition Authority fined Google for anti-competitive behavior in the ad tech sector. Here’s a recap of what Google committed to and what’s been implemented to date.

Unifying our culture around common values creates an essential link between employees, encouraging collaboration and sparking new ideas and innovation which contributes to our ongoing growth and evolution.

As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.

While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.

Last year, combined back-to-school/college spending in the US totaled just over $108B, making it one of the largest seasonal shopping events aside from Christmas and Black Friday. On average, parents make 16 shopping trips related to back-to-school purchases each season. Back-to-school campaign ROI continues to grow. A 2020 study showed a 300% Y-O-Y increase in […]

Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.

US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact.