Blog

This alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer engagement.

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

US luxury retail sales are projected to hit $136B by 2027. Featuring data from our latest report, we look at three emerging marketing trends.

Following significant investment in the past year, our Equativ Buyer Connect platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.

This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.

Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.