Press

PARIS — December 14th, 2018 — Smart, the independent ad monetization platform, has recently added 4 senior team members globally. These key hires in sales, partnerships, data analytics, and human resources will take leadership roles in the continued growth and expansion of the company into key markets such as the UK and US. “Smart has […]

PARIS — December 3rd, 2018 — Smart, the independent ad monetization platform, has been ranked first in terms of mobile web inventory coverage according to a global ads.txt scan, a monitoring tool developed by French publisher, mind Media. Smart also topped the list among French industry players present in ads.txt files from 827 websites worldwide. […]

NEW YORK, November 8th, 2018 – S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud […]

 Smart launches unprecedented Holistic+ offering to bring transparent unified auction to Publishers PARIS — September 12th, 2018 — Smart, the holistic ad monetization platform, has launched Holistic+, a solution that enables a transparent unified auction across all sales channels including header bidding to help publishers maximize the value of every single impression and boost their overall revenue. Holistic+ […]

Arnaud Créput promoted to CEO; new Strategic Board created   PARIS — September 5th, 2018 — Smart (formerly known as Smart AdServer), the holistic publisher tech platform, has appointed CFO Arnaud Créput to the role of CEO to lead the company through its next phase of transformation and exponential growth. Créput is succeeding Cyrille Geffray who served as CEO since […]

Since July 1st, Ingrid oversees all EMEA business activities  to support Smart’s growth. In this capacity, she sits on the executive committee of the company. PARIS — July 11th, 2018 — Smart, the independent ad monetization platform, has promoted Ingrid Couasnon to EVP EMEA from Country Manager, France. In her new role, Ingrid will lead the business and operational […]

Romain Job and Joseph Lospalluto tapped for new Global and Americas roles, respectively NEW YORK — April 10th, 2018 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform, today announced two senior management promotions and changes in executive titles. Romain Job, formerly General Manager Americas, has been appointed Chief Product Officer. In his […]

Paris, March 15, 2018 –  Smart, a key player in programmatic announces the appointment of Romain Job as Chief Product Officer, formerly Country Manager America. As such, Romain’s mission is to oversee the entire product strategy, under the responsibility of Cyrille Geffray, CEO of Smart and will continue to sit on the executive committee of […]

 Smart Appoints New Country Manager for Central and Eastern Europe WARSAW — March 12th, 2018 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform, has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins the firm from Danish adtech company, Adform, where she […]