Audience Targeting
Curated Deals at the Heart of the Collaboration Between Weborama and Equativ
Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]
Amnet: Maximizing Awareness for a Leading Food Brand Through a 96% VCR
How Amnet engaged Equativ to achieve a 96% video completion rate for their client on a branding video campaign in four key markets.
Reach Engaged Back-To-School Shoppers With Ease
Last year, combined back-to-school/college spending in the US totaled just over $108B, making it one of the largest seasonal shopping events aside from Christmas and Black Friday. On average, parents make 16 shopping trips related to back-to-school purchases each season. Back-to-school campaign ROI continues to grow. A 2020 study showed a 300% Y-O-Y increase in […]
Equativ provides advertisers turn-key solutions to reach back-to-school audiences
Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy access to the best audiences in premium broadcast environments, […]
Political Advertising: Target Digital Consumers When It Matters
US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact.
Leverage the Power of Sports to Connect With Fans
With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.
Smart’s Inventory is Now Automatically Synched with DV360 Buyer Seats
Buyers can now automatically synchronize all deal types created on our platform through an integration with the DV360 API.
Combining scalable targeting capabilities and access to Top-Tier Media, Sirdata and Smart innovate to serve publisher and buyer requests
PARIS, France, 18th January, 2022 – Smart Ad Server (“Smart”), the leading independent ad monetization platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to enhance the value of an increasingly premium advertising ecosystem. […]
LiquidM DSP and Navegg Announce Partnership
LiquidM, Smart AdServer’s Demand Side Platform, and Navegg, the Latin American market leader in big data, DMP, and analytics solutions, announce a partnership integrating Navegg’s audience data into the LiquidM DSP. The integration will allow direct buyers, agencies, and trade desks integrated with LiquidM to leverage Navegg’s leading audience data and targeting solutions.
