Audience Targeting

In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.

In this Q&A, we spoke with Sports Innovation Lab about the value of sports fan data and the benefits of our partnership.

Publishers and advertisers alike can benefit from content metadata, but it’s value isn’t always recognized. Here’s what you need to know.

We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.

Adrenalead was the first web push technology on the market to establish partnerships with programmatic players. We recently spoke with them about their solution and our partnership.

Equativ and LiveRamp’s ongoing partnership has always focused on the shared idea of advancing digital advertising and targeting solutions. With many publishers and brands already benefiting from cookieless transitions – and with a cookieless future rapidly approaching for everyone else – Equativ and LiveRamp continue to empower buyers and sellers with access to the full potential of their customer and audience insights.

With summer fast approaching, you need turnkey solutions to reach engaged consumers. We look at three key audience segments to target with your summer advertising campaigns and the best way to reach them.

Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy. 

With travel remaining a high priority for many, it’s more important than ever for marketers to pay attention to changing expectations. We can help you identify the best strategy to connect with travelers throughout the planning lifecycle.