Audience Targeting

Equativ and LiveRamp’s ongoing partnership has always focused on the shared idea of advancing digital advertising and targeting solutions. With many publishers and brands already benefiting from cookieless transitions – and with a cookieless future rapidly approaching for everyone else – Equativ and LiveRamp continue to empower buyers and sellers with access to the full potential of their customer and audience insights.

With summer fast approaching, you need turnkey solutions to reach engaged consumers. We look at three key audience segments to target with your summer advertising campaigns and the best way to reach them.

Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences across brand-suitable premium content with full respect to their data privacy. 

With travel remaining a high priority for many, it’s more important than ever for marketers to pay attention to changing expectations. We can help you identify the best strategy to connect with travelers throughout the planning lifecycle.

Our partnership with Audiencerate brings expanded data and audience-targeting solutions to our Data Marketplace. We spoke with Alvaro Megias, Head of Supply Operations and Marketing at Audiencerate, to discuss their capabilities, our partnership, and more.

With the new year just around the corner, people are already setting 2023 goals. As an advertiser, this offers new opportunities to connect with existing and prospective consumers. Here’s what you should know to get started on your campaign planning.

London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data […]

Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]

How Amnet engaged Equativ to achieve a 96% video completion rate for their client on a branding video campaign in four key markets.