Cookieless

With the announcement that Google is reversing course on cookie deprecation, we take a look at the future of addressability and why cookieless alternatives are still important.

As cookies begin to disappear, digital campaigns must be executed differently. Here’s what publishers should know about improving the addressability of their inventory.

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

We break down the large array of post-cookie addressability solutions available to publishers in the face of cookie deprecation.

Marketers continue searching for identity solutions offering scale and accuracy. We asked Roqad to explain identity graphs and how they can offer just that.

With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.

Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]

While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.