Make Every Ad Dollar Count With Attention Metrics

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.


Navigating a Cookieless World: Breaking Down Solutions

We break down the large array of post-cookie addressability solutions available to publishers in the face of cookie deprecation.


Q&A: Five Questions With Roqad

Marketers continue searching for identity solutions offering scale and accuracy. We asked Roqad to explain identity graphs and how they can offer just that.


A Quick Guide to Seller-Defined Audiences

With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.


Curated Deals at the Heart of the Collaboration Between Weborama and Equativ

Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]


Facing the Cookieless Future: Do You Really Know Your Options?

While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.


Cannes Cool Off: Three Topics That Took Center Stage

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.


Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics

[Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading independent adtech platform, and Global Data Resources (“GDR”), a global leader in ethically sourced audience data, today announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). Entering the Nordic digital landscape, where at least […]


Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial

London – May 16 2022 – Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase […]