Helping Publishers Implement the Criteo ID to Increase Revenue
Cookieless isn’t the future. It’s part of the present. We have several publishers who have begun testing the Criteo ID as an alternative ID solution. Here’s how we helped them implement it and the results we achieved.
A Quick Guide to Seller-Defined Audiences
With Seller-Defined Audiences increasingly becoming a topic of discussion across the industry, here’s what you need to know about this new audience classification and targeting solution and how it fits within the larger addressability landscape.
Curated Deals at the Heart of the Collaboration Between Weborama and Equativ
Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that can be activated within all DSPs. This partnership will allow Weborama to maximize the exploitation of its data. Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers and agencies. The semantic analysis specialist has chosen the independent […]
Facing the Cookieless Future: Do You Really Know Your Options?
While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.
Cannes Cool Off: Three Topics That Took Center Stage
The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.
Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics
[Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading independent adtech platform, and Global Data Resources (“GDR”), a global leader in ethically sourced audience data, today announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). Entering the Nordic digital landscape, where at least […]
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
London – May 16 2022 – Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase […]
Five Things We’re Watching in Programmatic Advertising for 2022
As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.
Why You Should Care About ID-Less Inventory
It’s important to understand what’s at stake in the shift towards a cookieless environment. Here’s what you need to know about ID-less inventory and how you can prepare to make the most of it.