Curation

Media agencies and data providers are not the only ones who can benefit from curated marketplaces. Here are three reasons publishers and retailers should consider curation in 2023.

Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.

Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.

The curated marketplace platform offers flexibility and simplicity to curate cross-publisher inventory in a fragmented programmatic ecosystem London, UK, 14th December 2021: Smart AdServer today announced the launch of its curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic […]