Curation
Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform
Maestro by Equativ is most advanced end-to-end programmatic curation platform on the market. We break down the latest platform enhancements.
Programmatic Curation Is A Transformer: There’s More To It Than Meets The Eye
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.
SSP Curation: Everyone’s Doing It, But Why?
Audience targeting with an SSP makes curation even more powerful. Here’s why curating supply helps reach customers more effectively.
Three Reasons Publishers and Retailers Should Embrace Curation
Media agencies and data providers are not the only ones who can benefit from curated marketplaces. Here are three reasons publishers and retailers should consider curation in 2023.
Driving Advertiser Value Through Centralized Curation
Curation allows all parts of the programmatic ecosystem – publishers, data owners, and media buyers – to connect in novel ways in order to adopt supply strategies, activate proprietary data assets, and achieve better results without disturbing existing workflows.
Curation: Not Just A Passing Fad
Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.
Smart AdServer launches curation offering, enabling media and data activation at scale
The curated marketplace platform offers flexibility and simplicity to curate cross-publisher inventory in a fragmented programmatic ecosystem London, UK, 14th December 2021: Smart AdServer today announced the launch of its curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic […]
