Sustainability

Platform-wide ban marks one of the industry’s boldest moves toward cleaner programmatic advertising

Equativ and Sharethrough will announce new sustainability initiatives at the Green Media Summit, highlighting a strong commitment to climate action.

Equativ expands Sharethrough’s GreenPMPs™ on Maestro by Equativ, helping advertisers lower the carbon footprint of their digital campaigns

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.

The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.

Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.