Sustainability

We recently spoke with the CEO of Greenbids to talk about the progress the advertising industry has made around sustainability and how our partnership helps advertisers run more sustainable campaigns.

This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.

The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.

Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.

Advertising isn’t an inherently green industry. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable. Download our sustainability guide for ways you can begin creating more sustainable advertising campaigns.

As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.