Sustainability

Insights
03.04.2024

Sustainability At Equativ: A Look Back and Ahead

This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.

Case Studies
12.19.2023

Havas & Equativ: Partnering to Decrease Ad Emissions and Increase Ad Performance

Cutting campaign emissions by about 25%, Havas and Havas City Nantes have proven the power of precise carbon measurement in enabling more sustainable online advertising.

Articles
09.01.2023

Greenmetrics Methodology Behind New EBC Segments

Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.

Articles
08.23.2023

CO2 Measurement: What You Should Know About The Calculation Methodology Framework Updates

The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.

Articles
05.16.2023

Taking the First Steps Toward Sustainability

Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.

Insights
03.16.2023

Guide to Sustainable Advertising Campaigns

Advertising isn’t an inherently green industry. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable. Download our sustainability guide for ways you can begin creating more sustainable advertising campaigns.

Articles
09.12.2022

Carbon Footprint Measurement: Where Do We Stand Today?

As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.

Articles
07.08.2022

Cannes Cool Off: Three Topics That Took Center Stage

The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.

Articles
04.08.2022

Carbon Footprint Measurement: Advertising’s First Step Towards Sustainability?

Advertisers, agencies, publishers, and ad tech providers are all beginning to understand the critical role they play in the industry’s commitment to becoming more environmentally responsible. Measuring, monitoring, and reducing CO2 emissions throughout the entire ad delivery process is the first step towards a more sustainable future.