Sustainability
Greenmetrics Methodology Behind New EBC Segments
Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.
CO2 Measurement: What You Should Know About The Calculation Methodology Framework Updates
The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.
Taking the First Steps Toward Sustainability
Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.
Guide to Sustainable Advertising Campaigns
Advertising isn’t an inherently green industry. But, that doesn’t mean there aren’t ways to work towards becoming more sustainable. Download our sustainability guide for ways you can begin creating more sustainable advertising campaigns.
Carbon Footprint Measurement: Where Do We Stand Today?
As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.
Cannes Cool Off: Three Topics That Took Center Stage
The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.
Carbon Footprint Measurement: Advertising’s First Step Towards Sustainability?
Advertisers, agencies, publishers, and ad tech providers are all beginning to understand the critical role they play in the industry’s commitment to becoming more environmentally responsible. Measuring, monitoring, and reducing CO2 emissions throughout the entire ad delivery process is the first step towards a more sustainable future.
Five Things We’re Watching in Programmatic Advertising for 2022
As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.