Insights
01.09.2024

Advertising Enters The Cookieless Era

Wondering what you need to know when it comes to cookie deprecation? The Equativ Identity Indicator provides a look at the cookieless present.

Insights
12.19.2023

One Year Together: Looking Ahead – An Interview With CEO Arnaud Créput

As we celebrate one year of coming together as Equativ, we sat down with our CEO, Arnaud Creput to reflect on what lies ahead.

Articles
12.12.2023

Adtech Horoscopes: What’s in Store for 2024?

2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]

Articles
11.30.2023

Equativ Spotlight: Mélina

Mélina, a product owner in our Valbonne office shares what she enjoys about working at Equativ.

Articles
11.02.2023

Q&A: Céline Gauthier-Darnis on Breaking Barriers in Adtech

We sat down with Céline Gauthier-Darnis following her Top 15 Women Leader in the Middle East Award to ask about her career journey and the advice she has for other female leaders.

Articles
10.31.2023

Equativ Spotlight: Mark

Mark, Senior Global Solutions Architect in our NYC office shares what he enjoys about working at Equativ.

Articles
09.28.2023

Equativ Spotlight: Guillermo

Guillermo, our Services Director for Europe shares what he enjoys about working at Equativ.

Articles
09.25.2023

Q&A: Getting Political With Statara

We sat down with Statara to talk politics as we partner to offer a robust database for targeting key political audiences this election season.

Articles
09.13.2023

Q&A: Cookieless Countdown – Five Questions With Qwarry

We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.