Articles
Equativ Spotlight: Guillermo
Guillermo, our Services Director for Europe shares what he enjoys about working at Equativ.
Q&A: Getting Political With Statara
We sat down with Statara to talk politics as we partner to offer a robust database for targeting key political audiences this election season.
Q&A: Cookieless Countdown – Five Questions With Qwarry
We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.
Unveiling Video VAST Errors
How much do you know about how VAST works? We take a deep dive into its inner workings and impact on advertising.
Greenmetrics Methodology Behind New EBC Segments
Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.
The New IAB Video Ad Classification Explained
The IAB Tech Lab’s revised set of specifications for video ads changed the definitions of in-stream and out-stream ads. Here’s what Publishers need to know.
CO2 Measurement: What You Should Know About The Calculation Methodology Framework Updates
The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.
How The Global Privacy Platform Makes Supporting Regional Privacy Regulations Easier
The Global Privacy Platform streamlines the transmission of privacy and consent signals. Here’s what you need to know about it.
Equativ Spotlight: Amélie
Amélie, an FP&A Manager in Paris, shares what she enjoys about working at Equativ.
