Articles

How much do you know about how VAST works? We take a deep dive into its inner workings and impact on advertising.

Our collaboration with Greenmetrics allows buyers to access campaigns via sustainable inventory. Today you can purchase custom and pre-packaged sustainable multi-publisher deals, which allow you to curb CO2e emissions while meeting your KPIs.

The IAB Tech Lab’s revised set of specifications for video ads changed the definitions of in-stream and out-stream ads. Here’s what Publishers need to know.

The Reference Framework for Calculating the Carbon Footprint of Digital Campaigns provides a common framework for calculating the CO2 footprint of digital campaigns. Here’s what you need to know.

The Global Privacy Platform streamlines the transmission of privacy and consent signals. Here’s what you need to know about it.

Amélie, an FP&A Manager in Paris, shares what she enjoys about working at Equativ.

Andrew Cassin and AdInMo’s Yasin Debahlia discuss what’s required to accelerate the adoption of gaming as a media channel to help advertisers harness the true power of in-game advertising.

Marketers continue searching for identity solutions offering scale and accuracy. We asked Roqad to explain identity graphs and how they can offer just that.

In 2022, we redesigned our company culture and values to gather our 580+ employees across the globe around a unique DNA and a unified brand. Where do we stand one year later? We asked our employees, leveraging the annual HappyAtWork®Index, HybridAtWork®Index, and TechAtWork® surveys run by our independent partner, Choose My Company. This year 90% […]