Articles

Si Wei, a Customer Support Specialist II in Paris shares what she enjoys about working at Equativ.

Adrenalead was the first web push technology on the market to establish partnerships with programmatic players. We recently spoke with them about their solution and our partnership.

Formats are a key component in the success of your campaign. We take a look at various format options and the benefits of each.

Measuring, monitoring, and reducing the CO2 emissions of the entire digital advertising delivery process is a great start when it comes to sustainability.

The monetization potential of in-game advertising is clear. We recently spoke with Anzu about the state of in-game advertising and the opportunity it presents.

With summer fast approaching, you need turnkey solutions to reach engaged consumers. We look at three key audience segments to target with your summer advertising campaigns and the best way to reach them.

The average consumer is exposed to 4,000 – 10,000 ads per day and standing out among the noise can be challenging. For marketers, the benefits of personalization are clear, and dynamic creative optimization is a great way to make it easy. Here’s what you need to know about DCO.

Retail media is set to be advertising’s next big thing. Here’s what you need to know to access the new revenue streams it provides.

New state privacy regulations going into effect in 2023 create a range of consumer privacy rights linked to the storing and selling of sensitive information. Here’s what you need to know.